Know more about EBS International Academy

About Us

EBS International Academy is a premier beauty and aesthetics education institute based in Malaysia, established in 2014. We are dedicated to delivering internationally recognized training in semi-permanent makeup, advanced skin aesthetics, eyelash artistry, and more. Our mission is to empower individuals—especially women—to transform their lives through professional beauty education.

“Beauty is not just a profession—it’s a powerful tool for change. At EBS, we don’t just teach techniques; we nurture confidence, creativity, and courage.
I believe every woman deserves a chance to shine in her own way, and beauty education is the first step to transformation.”

Rachel Zhang

Founder & Master Trainer

Our Vision

To be Asia’s most trusted beauty academy—developing talents, advancing industry standards, and inspiring women to become leaders in beauty and wellness.

Our Mission

● Provide high-quality, hands-on training using industry-approved tools and techniques
● Ensure students graduate with internationally accepted certifications
● Support our graduates with business skills, branding knowledge, and licensing options
● Build a strong community of confident, professional beauty practitioners

Our Vision

To be Asia’s most trusted beauty academy—developing talents, advancing industry standards, and inspiring women to become leaders in beauty and wellness.

Our Mission

● Provide high-quality, hands-on training using industry-approved tools and techniques
● Ensure students graduate with internationally accepted certifications
● Support our graduates with business skills, branding knowledge, and licensing options
● Build a strong community of confident, professional beauty practitioners

Our Milestones

Established in 2014 with 3 students — now over 10,000 trained

Expanded to teach students from 5+ countries

Official partner with international beauty equipment brands

Approved course provider under MDEC & MOE (Malaysia)

Developed franchise system for salons and beauty academies

● Established in 2014 with 3 students — now over 10,000 trained

● Expanded to teach students from 5+ countries

● Official partner with international beauty equipment brands

● Approved course provider under MDEC & MOE (Malaysia)

● Developed franchise system for salons and beauty academies

Our Team

Learn about our community of international certified educators who are experts in aesthetic field.

Professional Trainers & Guest Mentors

Rachel Zhang

Jane Liao

Iris Lam

Special Invited Trainer

Bobo (China)

John Hew (Malaysia)

Moniq (Malaysia)

Awards & Recognitions

Rachel Zhang

- Founder & Principal, EBS International Academy
- International Beauty Educator | Women’s Transformation Mentor
- Leading Asia’s New Era of Professional Beauty Education

Rachel Zhang is a distinguished international beauty educator and the founder of EBS International Academy. With over 20 years of professional experience in the semi-permanent makeup and beauty industry, she has trained and mentored countless students across Asia, empowering women to build confidence, independence, and successful careers in beauty education.

Rachel’s expertise extends beyond technical artistry — she is also a visionary leader and women’s transformation mentor who integrates global standards of beauty education with real-world entrepreneurial insights.

Jane Liao

-Aesthetic & Cosmetic Consultant | Professional Beautician & Nail Artist
- 15 Years of Experience in the Beauty Industry
- Expert in Facial Aesthetic Planning, Injectable Aesthetics & Contour Design
- Skilled in Financial Sales, Client Communication & Market Analysis

Jane Liao has 15 years of solid experience in the beauty and medical aesthetic industry. Her expertise spans from professional facial and contour aesthetics to non-surgical injectable enhancement and comprehensive aesthetic planning.

Her deep understanding of both beauty artistry and business development enables her to offer precise consultation and professional client care.

Iris Lam

- Embroidery, Makeup & Vocational Therapy Trainer
- Expert in Semi-Permanent Eyebrow, Eyeliner & Lip Techniques
- 10 Years of Experience in the Beauty Industry
- Integrating Beauty & Medical Aesthetics for Transformative Results

Iris Lam is a professional beauty educator specializing in semi-permanent makeup and vocational therapy training. With over 10 years of experience, she combines medical aesthetic knowledge with beauty artistry, creating a holistic teaching approach that enhances both appearance and confidence.

Bobo (China)

-Principal, Shefan Aesthetic Academy (2024–Present)
-Master Lecturer, AP Hanmei Academy (2023)
-International Semi-Permanent Makeup Judge & Consultant
-Over 15 Years of Professional Experience in PMU Education

Achievements & Appointments
• 2009 – Obtained SHI Professional PMU Certification
• 2011 – Trainer, Nancy Beauty Academy (Guangzhou Headquarters)
• 2012 – Trainer, Qianmei International PMU Education Institute
• 2013 – Expert Committee Member, Qianmei International PMU Institute
• 2014 – Excellence Award, Qianmei Education Group (Guangzhou)
• 2015 – Member, Golden Lamp Alliance
• 2016 – Technical Director, JACC Cosmetic Arts South China Region
• 2016 – Technical Director & National Touring Lecturer, Guliya Aesthetic Group
• 2017 – Chief Inspector, International PMU Championship
• 2017 – Executive Chairperson, Malaysia International PMU Competition
• 2018 – Cultural Exchange Ambassador, Dubai Global Beauty Forum
• 2018 – Global Beauty Artist Model Award, Hong Kong Beauty Artist Forum
• 2019 – Technical Consultant, Global Asia-Pacific Beauty Federation
• 2019 – Vice President (China), Global Asia-Pacific PMU Competition
• 2021 – Certified Fairy Embroidery Master, China
• 2023 – Dean, AP Hanmei Academy
• 2024 – Dean, Shefan Aesthetic Academy

John Hew (Malaysia)

-Male Hair Removal Specialist | Beauty Trainer | Media Personality
-Awarded in Britishpedia 2025 – Successful People in Malaysia
-The First Male Hair Removal Brand Ambassador in Malaysia

Achievements & Credentials:
• 2024 – Appointed Official Male Hair Removal Training Instructor for Salons
• 2024 – Certified by SISA United International Beauty Association
• 2024 – Graduated in Skin Management Technology
• 2024 – Awarded The Best Man Hair Removal by BBTS Beauty Association
• 2024 – Invited Guest on Malaysian Talk Show “The Wolf is Coming”
• 2023 – Invited Guest on EIGHT FM Radio Programme “Master, Please Advise”
• 2022 – Founded The EI8HT Men’s Hair Removal Management Centre
• 2018 – Earned Diploma in Mass Communication (Dual-Nation Programme)

Moniq (Malaysia)

-Founder of Make StudioS | Senior Technical Instructor (VTO Certified)
-Government-Certified Advanced Technician (DKM)
-International Certified Private Intimacy Therapist
-Representative, ASEAN Postpartum Recovery Conference